A little celebration is in order for our friends at The Standard Store as they have opened doors to their third store in Barangaroo, Sydney’s fresh new retail-meets-F&B playground on the harbour front.
A couple weeks ago I went to visit founders Nicola and Orlando Reindorf who had just pulled together the airy storefront, designed by Aussie designer Tim Magdalino. Stepping into the bright, naturally lit space is a breath of fresh air from the chain store chum that sadly paints Sydney’s high streets today. It’s refreshingly uplifting to be greeted by such great product. Pieces designed with care and thought, deserve to be celebrated the way that Nicola and Orlando do so proudly. I love the deliciously curved glass windows (that are like eye candy for the visually inclined) that soften the angular environment. A step inside and you are greeted with an array of textures from the store’s carefully curated selection, arranged to take you on a journey from the smart, utilitarian men’s selection to the super fun women’s.
Objects sit proudly elevated on plinths, like works of art, coaxing your curiosity, reiterating Nicola and Orlando’s devotion to well made, beautiful things – Pieces made by passionate people, garments with stories to tell, and objects that take you on a dreamy ride. A commitment that should be applauded in the retail landscape.
As the third Standard Store settles into its brand new setting, it plays yang to the original store in laid back Surry Hills. I say this because the new store welcomes a new wave of shopping behaviour, the speed dating edition thanks to the corporate landscape surrounding Barangaroo. It will be a delight to watch the brand spread its roots across two contrasting paces. Nevertheless, this is a very exciting play for Sydneysiders.
Images courtesy of The Standard Store.
3 Sussex Street,