Ponytail Journal

Introducing the W’menswear Spring/Summer‘23 collection titled, “Thriving on a challenge”. This season we visit life after WWII, a culturally different world where women had entered the labor force, adventure sports, and new roles in the family structure. It was apparent that life was never going b..…

Since our founding days, we have been working with artisans in our community to produce naturally dyed garments that show our rich history and heritage here in Thailand. This season, we have work with dyers at “Moo Baan Sawang” in Roi Et province to create our vision of hunting camo using an eco-d..…

New-in on our site, the W’menswear Yin Yang Shibori Tee is part of our AW21 collection and is made from superior Japanese knitted cotton by our favourite knitwear mill in Wakayama, of Kansai Provence. The knit is quite special, as they are produced on “Tsuri” knitting machines, which is a slower...

We teamed up with our friends at Nama Denim to bring you the second Good 'Ol Whats-her-face drop. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers during difficult times, using vintage or repurposed materials. The 'Freedom Flight Pants' are...

Our friends at 'Pickings and Parry' have re-opened their doors to a beautiful new space, just a skip down from their original location in Melbourne's Fitzroy. I'm at the edge of my seat to tell you that they have unveiled their mint sister store, 'Heffernan and Haire' to sit side-by-side with the..…

Our latest style guide for Hard Hitting Gals lends itself to keeping that fire lit within during winter's coldest bite. Make way for our special mix of new gear and vintage in this Ponytorial featuring lots of our friends.

One of the key research topics for the SS21 collection was based on Borneo’s ancient rainforest and its biologically diverse landscape, and home of the Orangutan. This drew primatologist Birutė Galdikas to the island to study the species in 1965. She has since spent her life and career researching a…

For most of my 20s, my office uniform was fairly straightforward: a black dress, perhaps a cardigan to rally against air-conditioning overuse, and maybe on a good day - shiny ballet flats. Hardly the most comfortable or functional clothes, but this rinse-and-repeat approach streamlined mornings, kep…

Our Ponytail Pal Arielle Ackerman who reps hard hitting garments to the fullest has opened doors to a very salty new storefront in Los Angeles called Scout Classic. You may be familiar with her webstore, 'Tom Clothes and Goods', which has also adopted the smart new name since the brick and mort...

Editorial photo by Eric Kvatek, words by Buranee Soh

We're celebrating a new drop of salty Belgian Linen Coveralls made by our friends at Blluemade in NYC at PTJ+S this week with a special workwear editorial to inspire you for the warm weather. Pictured above, Lauren wears Blluemade Linen Coveralls, W'menswear Khadi Roll Neck Shirt, Vintage...

Our pals at Maple Store in Sydney's indie suburb of Newtown, have been working hard on bringing great Aussie and international brands to the local scene. A family owned business, these guys have been purveyors of quality mens and womenswear for 16 years since 2003. These guys bring a mix of tr...