LADIES, YOUR DENIM HANDBOOK.

LADIES, YOUR DENIM HANDBOOK.

Buying denim, or buying a pair of jeans is a really big decision for a lot of us. It’s that pair that you hope will flatter you in all the right places, last for a good long while, and also a style that you won’t get sick of a few weeks in. Choosing denim is not only about fit, but it’s about colour, wash, stitching, pockets, crotch, weight, and don’t be embarrassed if you have no idea what this word ’selvedge’ even means, or why people are so obsessed with raw denim. Don’t worry, Ponytail got-cha-back.
WHAT TO DO EVERYTHING IN THIS SUMMER / OUR CANVAS SELECTION

WHAT TO DO EVERYTHING IN THIS SUMMER / OUR CANVAS SELECTION

My go-to closed toe shoe in warmer weather would undoubtedly be the canvas sneaker. So let me explore this in a very simple form. I’m taking you over to the most basic of materials, canvas, to talk about how the wonderful fabric can shape the most hard working shoe.
GLOBAL SUMMER 16 T-SHIRT REVIEW”

GLOBAL SUMMER 16 T-SHIRT REVIEW”

We tried and tested the 4 most curious t-shirts on the market to bring you ’Ponytail’s Global Summer 16 T-Shirt Review’ for all creatures great and small.

W’MENSWEAR / HOW WE MAKE OUR CLOTHES.

Our first season for W’menswear has closed its order books to our new retailers around the world. We couldn’t be more chuffed with the response to our debut Fall collection, and to give you an idea of what goes on in the underbelly of the rag trade, we invite you to share the journey with us.
PORTRAIT DAY AT THE ARMY GYM, NAKAMEGURO.

PORTRAIT DAY AT THE ARMY GYM, NAKAMEGURO.

Our latest editorial brings us to a sunny winters day in Tokyo along the banks of the Nakameguro stream - my favorite spot in cherry blossom season. Here are some curated looks that float our boat.
W’MENSWEAR X 2 BY LYN AND TONY

W’MENSWEAR X 2 BY LYN AND TONY

We collaborated with Aussie object designers Lyn Balzer and Tony Perkins [ 2 by Lyn and Tony ] to produce a jewellery collection...
W’MENSWEAR SEASON ONE / THE LOOKS

W’MENSWEAR SEASON ONE / THE LOOKS

I’m Presenting the internet premiere of our W’menswear Fall 16 collection in full.Over the past year I have been working on t...
PONYTAIL CHEZ BACKYARD BILL.

PONYTAIL CHEZ BACKYARD BILL.

We had an absolute blast shooting around NYC and Paris with Bill Gentle (a.k.a Backyard Bill). You can check out our guides for both respective places but here are the funnest pictures that Bill kept for himself. Very Salty.
RESEARCH, FIELD WORK, TRIAL & ERROR. [ VISUALISING THE UPCOMING SEASON ]

RESEARCH, FIELD WORK, TRIAL & ERROR. [ VISUALISING THE UPCOMING SEASON ]

We helped style what we do best, vintage workwear pieces to help visualise a story for the upcoming ladies’ Cabourn x Lybro season. Our research into women at work during WW2 has lead us down this elegant pathway that painted a platform in the discourse of feminine identity. We are fascinated with the idea that women express their femininity, not only instinctually but in pushing our ability and intellects. That’s why we draw so much inspiration from the greatness that grew from this romantic era.
BY GOSH, WHERE HAVE OUR MANNERS GONE? PTJ FOR GOOD-MANNERS

BY GOSH, WHERE HAVE OUR MANNERS GONE? PTJ FOR GOOD-MANNERS

It is our duty here is to point your noses towards goodness. We are pushing for a new, inconspicuous definition of that really overused word, ’luxury’. So here is our combined effort to continue expressing freedoms that come with existence. The freedom to continue in a climate of much political strangeness, and the freedom to show the world what goodness is really made of. Presenting, Good-Manners