POINTERS FOR BALANCING NEW AND OLD IN THE WARDROBE DEPARTMENT

POINTERS FOR BALANCING NEW AND OLD IN THE WARDROBE DEPARTMENT

So many of our favourite labels have put much research into history and heritage, to build upon and in the name of continuing a legacy of timelessness. Today we need to be attentive to provenance more than ever thanks to a very globalised market force driven by growth. So when it comes to curating the wardrobe our selection needs to be mindful, so let’s talk about bigger picture
ON SET FOR W’MENSWEAR AW16

ON SET FOR W’MENSWEAR AW16

2016 is a big year for the studio, we are launching our own line of workwear for women appropriately called W’menswear and we couldn’t be more excited about it. So this Northern Hemisphere winter our first drop will arrive in stores and we would like to share the whole journey with you, starting with the look book story.
RESEARCH, FIELD WORK, TRIAL & ERROR. [ VISUALISING THE UPCOMING SEASON ]

RESEARCH, FIELD WORK, TRIAL & ERROR. [ VISUALISING THE UPCOMING SEASON ]

We helped style what we do best, vintage workwear pieces to help visualise a story for the upcoming ladies’ Cabourn x Lybro season. Our research into women at work during WW2 has lead us down this elegant pathway that painted a platform in the discourse of feminine identity. We are fascinated with the idea that women express their femininity, not only instinctually but in pushing our ability and intellects. That’s why we draw so much inspiration from the greatness that grew from this romantic era.
THE ALL FEMALE PASTRY DATE. [ W’MENSWEAR ]

THE ALL FEMALE PASTRY DATE. [ W’MENSWEAR ]

The meeting of three really rad women, strangers at the time, from three corners of the Earth, connected by one thing. All that tingles in the air is the crunching of viennoiserie, syncopated by the ting of spoons clashing with coffee cups, and the start of conversational discovery - people trying their best to relate, be relatable, share joy, and give some kind of meaning to existence.
WEEKEND W’MENSWEAR

WEEKEND W’MENSWEAR

Here at Ponytail Journal we love mixing the new with the old. It’s how we believe that we humans move forward in the Universe, how new things are conjured up from our subconscious and how art mirrors our existence. Today we’ve put together one of our classic looks for the weekend so that you can get some of our w’menswear juju yourself.
THE MERCANTILE STORE DO W’MENSWEAR

THE MERCANTILE STORE DO W’MENSWEAR

We’ve just made new friends with The Mercantile, internet newness that speaks to a slightly more feminine flavour of w’menswear to the table. The store together hand selected vintage pieces from California alongside modern basics and interior accessories designed by the founders themselves, and we bring you favourites from their latest vintage drop.