2016 is a big year for the studio, we are launching our own line of workwear for women appropriately called W’menswear and we couldn’t be more excited about it. So this Northern Hemisphere winter our first drop will arrive in stores and we would like to share the whole journey with you, starting with the look book story.
This is a little exploration into the art of styling, and the delicate art of having your picture taken. There are so many elements to be considered and it can be an all overwhelming experience. The way we see style or coolness if you like, is something that can’t be put down in words. You can’t dissect it, nor can you force to try to capture its essence. So don’t bother trying to force it into a photograph. We take you in on what goes into a PTJ photoshoot with this series by Ryan Plett in NYC.