BORROWED FROM THE BOYS.

BORROWED FROM THE BOYS.

We’re exploring some of the most feminine qualities that come from borrowing from the boys.
W’MENSWEAR FLAVOURS FOR THE AUTUMN.

W’MENSWEAR FLAVOURS FOR THE AUTUMN.

Our natural universe has brought us heat waves, cold bouts, hail, and the most sublime sunsets all summer long. It is a fact that all of this mystery has deeply affected how our creative juices have churned here at Ponytail Journal. So once again we would love to bring you on board our ship headed to the sparkling waters of unmanned territory - that is the way forwards. It seems very familiar, yet a little strangely different all the same.
FADES OF THE DAY AT MUMBAI’S DHOBI GHAT OPEN AIR LAUNDRIES

FADES OF THE DAY AT MUMBAI’S DHOBI GHAT OPEN AIR LAUNDRIES

Let us invite you on the journey of a single pair of jeans, through the open air laundry system called the Dhoby Ghat in India. It’s here you’ll understand why you can find some of the most beautifully worn-in denim in the world.
LAYERS ALL YEAR ROUND BABY!

LAYERS ALL YEAR ROUND BABY!

Let this be some inspiration for you to play with your existing wardrobe with a new pair of eyes. You may find a new space where new, old, classic, and niche can make friends in a very cultivated way.
FAVOURITES FROM KAPITAL’S BAD OPERA RELEASE

FAVOURITES FROM KAPITAL’S BAD OPERA RELEASE

One soggy summer, team Kapital, our pal Eric Kvatek, a bunch of fresh faced Hungarian models, an all-woman army Eva Bajomi, and Lauren met in Budapest to dance the Kapital Autumn Winter 17 ho-down that became, "Bad Opera".
PONYTAIL PARKER ISSUE ONE, “LOOKS CAN BE DECEIVING”

PONYTAIL PARKER ISSUE ONE, “LOOKS CAN BE DECEIVING”

Ponytail takes matters onto the battlefield, for the funnest adventures possible! Presenting Ponytail Parker, a world where you will be able to enjoy cover art by our favourite artists, opening into an illustrated world of military-meets neo-psychedelic fantasy that meditate on our very own existence. The heroine, Parker, is the very juju we serve up at the journal, spanning over our passions, aspirations, daydreams, and style. Your can start your Ponytail Parker collection today and pre-order at PTJ Supplies !
FRESHEST THING ON THE NET THIS WEEK.

FRESHEST THING ON THE NET THIS WEEK.

This week Amy Leverton, author of cult hit Denim Dudes, shared an exciting window into the burgeoning denim landscape of South East Asia and no one could have put it better.
GLOBAL SUMMER 16 T-SHIRT REVIEW”

GLOBAL SUMMER 16 T-SHIRT REVIEW”

We tried and tested the 4 most curious t-shirts on the market to bring you ’Ponytail’s Global Summer 16 T-Shirt Review’ for all creatures great and small.
PORTRAIT DAY AT THE ARMY GYM, NAKAMEGURO.

PORTRAIT DAY AT THE ARMY GYM, NAKAMEGURO.

Our latest editorial brings us to a sunny winters day in Tokyo along the banks of the Nakameguro stream - my favorite spot in cherry blossom season. Here are some curated looks that float our boat.
W’MENSWEAR SEASON ONE / THE LOOKS

W’MENSWEAR SEASON ONE / THE LOOKS

I’m Presenting the internet premiere of our W’menswear Fall 16 collection in full.Over the past year I have been working on t...
ON SET FOR W’MENSWEAR AW16

ON SET FOR W’MENSWEAR AW16

2016 is a big year for the studio, we are launching our own line of workwear for women appropriately called W’menswear and we couldn’t be more excited about it. So this Northern Hemisphere winter our first drop will arrive in stores and we would like to share the whole journey with you, starting with the look book story.
RESEARCH, FIELD WORK, TRIAL & ERROR. [ VISUALISING THE UPCOMING SEASON ]

RESEARCH, FIELD WORK, TRIAL & ERROR. [ VISUALISING THE UPCOMING SEASON ]

We helped style what we do best, vintage workwear pieces to help visualise a story for the upcoming ladies’ Cabourn x Lybro season. Our research into women at work during WW2 has lead us down this elegant pathway that painted a platform in the discourse of feminine identity. We are fascinated with the idea that women express their femininity, not only instinctually but in pushing our ability and intellects. That’s why we draw so much inspiration from the greatness that grew from this romantic era.