Ponytail Journal

We couldn’t be more thrilled to share with you the long-awaited W’menswear Autumn Winter 20 collection - ‘The Radical Spirit’ This season we took a field trip to the Golden Triangle, where the borders of Thailand, Laos, and Myanmar meet at the confluence of Mekong rivers. It was an adventure wher..…

What we love about Papa Nui is his high quality craftsmanship and research based designs surrounding military and surfing. He's a kindred spirit who shares our hard-hitting values. The paps makes hats to be worn time and time again. Each wear adding character, making it unique to you. "At Papa...

We’re exploring some of the most feminine qualities that come from borrowing from the boys.

Our natural universe has brought us heat waves, cold bouts, hail, and the most sublime sunsets all summer long. It is a fact that all of this mystery has deeply affected how our creative juices have churned here at Ponytail Journal. So once again we would love to bring you on board our ship headed to the sparkling waters of unmanned territory - that is the way forwards. It seems very familiar, yet a little strangely different all the same.

Let us invite you on the journey of a single pair of jeans, through the open air laundry system called the Dhoby Ghat in India. It’s here you’ll understand why you can find some of the most beautifully worn-in denim in the world.

Let this be some inspiration for you to play with your existing wardrobe with a new pair of eyes. You may find a new space where new, old, classic, and niche can make friends in a very cultivated way.

One soggy summer, team Kapital, our pal Eric Kvatek, a bunch of fresh faced Hungarian models, an all-woman army Eva Bajomi, and Lauren met in Budapest to dance the Kapital Autumn Winter 17 ho-down that became, "Bad Opera".

Ponytail takes matters onto the battlefield, for the funnest adventures possible! Presenting Ponytail Parker, a world where you will be able to enjoy cover art by our favourite artists, opening into an illustrated world of military-meets neo-psychedelic fantasy that meditate on our very own existence. The heroine, Parker, is the very juju we serve up at the journal, spanning over our passions, aspirations, daydreams, and style. Your can start your Ponytail Parker collection today and pre-order at PTJ Supplies !

This summer, Lauren took the Yoox team to one of her favourite secluded islands in the Gulf of Thailand to show them what the tastiest, funnest, dreamiest vacation can be.

This week Amy Leverton, author of cult hit Denim Dudes, shared an exciting window into the burgeoning denim landscape of South East Asia and no one could have put it better.

We tried and tested the 4 most curious t-shirts on the market to bring you ’Ponytail’s Global Summer 16 T-Shirt Review’ for all creatures great and small.

Our latest editorial brings us to a sunny winters day in Tokyo along the banks of the Nakameguro stream - my favorite spot in cherry blossom season. Here are some curated looks that float our boat.