SHINING LIGHT INTO THE DONATION BIN.

In the Ponytail space, we are over the moon to hear news of mindfulness taking root in the garment industry. Our friends at Heddels have shared a recent video they made about their visit to a ’post-consumer-waste’ recycling plant in Karachi, Pakistan, that transforms used denim jeans into new cotton fibers.

PF FLYERS + GITMAN BROS. VINTAGE MADE THINGS TOGETHER, IN AMERICA.

Our friends at Heddels shared this great film with us about the "Seed to Sew" collaborative Center Hi shoe from PF Flyers and Gitman Vintage Bros. The short speaks to how the American-made denim shoe speaks to both brands, from start to finish, with the seed that grew the fabric to the final production line stage.
FRESHEST THING ON THE NET THIS WEEK.

FRESHEST THING ON THE NET THIS WEEK.

This week Amy Leverton, author of cult hit Denim Dudes, shared an exciting window into the burgeoning denim landscape of South East Asia and no one could have put it better.

INSIDE THE VAULT

Levi’s invited our pals at Heddels to tour their priceless archive in light of their Spring Summer 16 collection, based on a photograph of the company’s baseball team in 1913. What a rare experience to say the least.