THE FLIGHT TO THE INCONSPICUOUS / WHAT DOES LUXURY MEAN TODAY?

THE FLIGHT TO THE INCONSPICUOUS / WHAT DOES LUXURY MEAN TODAY?

There is a shift towards a new definition of the word ’luxury’, thanks to you guys, the Ponytail Journal readers... Those who seek subtlety and do not want obvious branding. So are we enough of a demographic to count as a percentage? Branding expert @mrpinot explains how the concept of luxury is developing into something exciting.
PONYTAIL + BACKYARD BILL DO PARIS.

PONYTAIL + BACKYARD BILL DO PARIS.

Presenting you our favourite things to do in Paris. Every stone surface, marble floor, forged iron fence, grandaddy fruit tree, and crack in the pavement is a magnificent mark of time, and I think the French are right to be preserving it with a mighty stubborn foot. So we tip our hat to inspirational juju that’s rooted in Paris, and the many colourful characters who explore the Universe in a wonderfully French light.