THE FLIGHT TO THE INCONSPICUOUS / WHAT DOES LUXURY MEAN TODAY?

THE FLIGHT TO THE INCONSPICUOUS / WHAT DOES LUXURY MEAN TODAY?

There is a shift towards a new definition of the word ’luxury’, thanks to you guys, the Ponytail Journal readers... Those who seek subtlety and do not want obvious branding. So are we enough of a demographic to count as a percentage? Branding expert @mrpinot explains how the concept of luxury is developing into something exciting.