Ponytail Journal

Editorial photos by Eric Kvatek, words by Buranee Soh

I believe that each of us has a limitless capacity to start a butterfly effect in every moment. When our small actions are backed by good intention, we allow space for another. One such person is Choua Thao, the first Hmong female nurse who paved the way for hundreds of Hmong women to save countles…

We're so excited to introduce you to the new W'menswear SS21 collection! Inspired by the balancing act between 'chaos' and 'order', the island of Bornew was our main focus. It is home to the world's oldest rainforest, at an estimated 130 million years old. Here, the native Iban weaving culture i..…

After months of Thailand’s hot weather, I’m so happy for the cool breeze of our tropical winter in Sangkhlaburi, a district in the Northwestern region of Thailand. Off the beaten path was a place called ‘Mon Village’ occupied mostly by Burmese and Mon hill tribe villagers who settled there over half…

Dear friends, It gives me so much joy to say that our Autumn Winter 'Space Pilot's Boot' has landed at PTJ+S. The second collaboration with our friends Yuketen in the US, is based on the original test pilot boot worn by Mike Mevill on SpaceShipOne in 2004. This winter we have been focused on...

Editorial photo by Eric Kvatek, words by Buranee Soh

The untold story of how bra-making seamstress helped put a man on the moon is an underrated one full of passion and dedication. Their precision craftmanship in making the spacesuit keeps the astronauts safe while giving them the mobility to carry out important duties in the extreme environment of sp…

One of the fabrics in the W’menswear SS20 collection that we can’t rave enough about is H2OFF. Not only does the sound gives you a fun visual of rain bouncing off the fabric's surface, but the qualities it holds is also special. H2OFF is a 100% polyester ripstop, made using water repellency tech...

The last time I planned for lunch was probably when the hunger pangs hits, and luckily someone else is doing the cooking of dinner tonight, phew~ During the early mission days, breakfast, lunch, and dinner were planned months in advance right down to the day! The current technology and development h…

With the sun still yet to rise, we loaded up the van and began making our way up north to a section of Mekong River where Thailand meets Lao and Myanmar. Known as Golden Triangle since the 1970s, the region has experienced a long and turbulent history of poppy cultivation, opium smuggling to proxy w…

The year was 1996, and Thai volleyball fans watched as a men’s volleyball team made up of gay and trans athleathes, known as ‘The Iron Ladies’, won the national championships. Their story was made into two feature films and secures its own chapter in the history books of both volleyball in Thailand.…

Editorial Photos by Eric Kvatek Words by Buranee Soh