Ponytail Journal

Im very chuffed to be presenting to you the look book for W'menswear Autumn Winter 18 titled, "The Valley of Kathmandu", shot in Nepal by our editor-at-large Eric Kvatek. We spent a good chunk of time in Kathmandu working with local people to uncover the great mystery of the dusty city, where Hin..…

On June 16, 1963, Cosmonaut Valentina Tereshkova became the first person who wore the world's first Mission Patch. This record was surprisingly unknown by many; possibly overshadowed by her pioneering achievement of being the first woman in space, or perhaps it was simply hidden from sight. Un...

What we love about Papa Nui is his high quality craftsmanship and research based designs surrounding military and surfing. He's a kindred spirit who shares our hard-hitting values. The paps makes hats to be worn time and time again. Each wear adding character, making it unique to you. "At Papa...

Editorial photo by Eric Kvatek, words by Buranee Soh

I’m sure that by now the concept of “sustainability” in the fashion industry isn’t anything new or unheard of, in fact the idea of it has become a part of many brands' values and embedded as the ethical shopping mantra for customers. Fast-fashion is slowly becoming redundant as more consumers swap o…

Our Ponytail Pal Arielle Ackerman who reps hard hitting garments to the fullest has opened doors to a very salty new storefront in Los Angeles called Scout Classic. You may be familiar with her webstore, 'Tom Clothes and Goods', which has also adopted the smart new name since the brick and mort...

Two female NASA astronauts made space history by completing the first-ever spacewalk by an all-woman team. Though the all-woman spacewalk wasn't something NASA purposefully planned it was bound to happen eventually because of the milestones made by women who paved the way to space. Cosmonaut Sve...

I looove seaweed… especially the crispy kind. My current favorite is the kind Lauren brought along our most recent W’menswear road trip to the south of Thailand. They are crispy seaweed sandwiches stuffed with sesame seeds, pumpkin seeds, and almond slices, super addictive! Recently, my taste buds h…

Now taking pre-orders. Look book photo by Eric Kvatek, words by Buranee Soh

Select pieces from our SS21 collection features a special kind of fabric, inspired by real-life vintage pieces. Panama Cloth, or 'Cellular Aertex Cloth’ named by Aertex Mills in Manchester (est. 1888), is composed of small cells, in which air is enclosed, and warmed by the heat of the body. The clot…

Pen and Pencil are indisputable examples of a communications technology. Depending on the use, we switch between them to put down ideas and store information. In outer space, astronauts rely on these commodity tools to log and record scientific experiments. Here, we look at the evolution of the writ…

Made specially for W’menswear for Spring Summer 19, the unlined ‘Ponytail’ shoe has been developed with our American friends Yuketen, from a classic moccasin for today's hard hitting women. We designed the shoe based on our W'menswear SS19 collection, 'The Revolution of Tenderness', based on 19...