Ponytail Journal

As with every collection, I start with a single question, “what is this experience I find myself living today?” The ‘today’ of late 2020, when initial designs of this collection began to take place, had brought many unforeseen challenges - both personally and on a societal state. I found surfing...

Introducing the new SEPTEMBER X W”MENSWEAR surf gear collaboration, the product of two brands that focus on the female indentity in their respective Universes, in sporting and in workwear. The inspiration behind the line was from the refuge that a group of US soldiers found through surfing during...

Introducing our new arrivals from our AW21 collection, ‘The Infinite Spinning Door’, available now on our site. This collection was inspired by a group of female mountaineers led by Junko Tabei, the Joshi-Tohan club scaled Mt. Everest in May of 1975 despite encountering an avalanche. The club w...

It’s May of 1975 and the Joshi-Tohan Club, a group of female mountaineers, led by Junko Tabei, are scaling the savage face of Mt. Everest despite an avalanche having just decimated their camp. The Joshi-Tohan Club was the first all-female climbing club in Japan, founded by Tabei herself. These wo..…

It’s back! We’ve just done a restock on our super popular Good ‘Ol Whats-her-face Freedom Flight Pants. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers during difficult times, using vintage or repurposed materials. We’ve teamed up with our friends…

New-in on our site, the W’menswear Yin Yang Shibori Tee is part of our AW21 collection and is made from superior Japanese knitted cotton by our favourite knitwear mill in Wakayama, of Kansai Provence. The knit is quite special, as they are produced on “Tsuri” knitting machines, which is a slower...

We teamed up with our friends at Nama Denim to bring you the second Good 'Ol Whats-her-face drop. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers during difficult times, using vintage or repurposed materials. The 'Freedom Flight Pants' are...

We followed Nigel Cabourn and Emilie Casiez to the Halley Stevensons Oilcloth Factory in Dundee, Scotland, where together we produced a special hand painted camouflage fabric for AW18.

It’s important to have heroes. Heroes nurture our souls with their wisdom and bravery, and provide clarity in an overly complicated world.

In 1960, Dr. Randy Lovelace invited Jerrie Cobb into his private clinic in Albuquerque, New Mexico. He recruited her as the first participant in his secret and privately funded woman in the Space program. The program aims to examine which gender was more qualified and ideal to fly into space. To pro…

Stepping into a cave feels otherworldly. The musty chilled air creeps into the nostrils then onto arms, intoxicating our sensory receptors. Prehistoric humans were known to be cave dwellers but only a small portion actually lived in them. The cold, dark and damp shelter was not only inhabitable, but…

Our friends at 'Pickings and Parry' have re-opened their doors to a beautiful new space, just a skip down from their original location in Melbourne's Fitzroy. I'm at the edge of my seat to tell you that they have unveiled their mint sister store, 'Heffernan and Haire' to sit side-by-side with the..…