Presenting our first w’menswear editorial for 2016! We’re here to talk about the trouser silhouette and what is floating our boat this year. As we always say, finding the right shape for your own body type is something that transcends trend - the coolest thing you can do for yourself.
2016 is a big year for the studio, we are launching our own line of workwear for women appropriately called W’menswear and we couldn’t be more excited about it. So this Northern Hemisphere winter our first drop will arrive in stores and we would like to share the whole journey with you, starting with the look book story.
Here’s our end-of-the-year homage to getting your hands dirty, awareness of self and forever keeping things fresh. I have curated some great unisex grooming products that focus on a powerful idea, rather than a distinction between man or woman for Vogue Australia.
We found some of our favourite shapes from our vintage archives surface for Sessun Spring Summer 16, and it perfectly sums up how a salty lady should have these staple pieces for their own, old or new.
This week we welcomed Saturdays NYC to Bondi beach ! A very fitting setting tucked around the corner from some of the bluest waters and funnest waves possible. So we are excited to see their new space in Bondi evolve with its landscape, and mirror the goodness and laid-back-ness that comes with the Aussie way.
We helped style what we do best, vintage workwear pieces to help visualise a story for the upcoming ladies’ Cabourn x Lybro season. Our research into women at work during WW2 has lead us down this elegant pathway that painted a platform in the discourse of feminine identity. We are fascinated with the idea that women express their femininity, not only instinctually but in pushing our ability and intellects. That’s why we draw so much inspiration from the greatness that grew from this romantic era.
It is our duty here is to point your noses towards goodness. We are pushing for a new, inconspicuous definition of that really overused word, ’luxury’. So here is our combined effort to continue expressing freedoms that come with existence. The freedom to continue in a climate of much political strangeness, and the freedom to show the world what goodness is really made of. Presenting, Good-Manners
Ponytail contributor Chloe Swift writes about how the inspirational women in her life continue to make an impression with their rad sense of composure and style.
There is a shift towards a new definition of the word ’luxury’, thanks to you guys, the Ponytail Journal readers... Those who seek subtlety and do not want obvious branding. So are we enough of a demographic to count as a percentage? Branding expert @mrpinot explains how the concept of luxury is developing into something exciting.
We are proud to release the latest Nigel Cabourn collaboration with Lavenham which has seen the two brands working together within their own home turf in Britain. We travelled to Holy Island, a few clicks north of the design studio in Newcastle to shoot the upcoming looks for the horse-y winter situation next year. If you take a look closely, you’ll find all the lovely Cabourn hardware like the cameraman clips, sitting alongside the classic Lavenham snap buttons and quilting. It’s like playing hopscotch with a childhood pal, simple and fun as that.
The meeting of three really rad women, strangers at the time, from three corners of the Earth, connected by one thing. All that tingles in the air is the crunching of viennoiserie, syncopated by the ting of spoons clashing with coffee cups, and the start of conversational discovery - people trying their best to relate, be relatable, share joy, and give some kind of meaning to existence.
We’re delighted to see French label Sessùn coming forward with a super military-inspired outerwear collection. Think about heavy military coats in virgin wool, tailored to a super feminine shape to bring back elegance to the silhouette... And they didn’t miss a beat in bringing out the cable knit turtleneck back (respect).