History is what inspires and informs who we are here at Ponytail Journal. It guides us forwards, inspires us to create, and perhaps gives us space to revisit our own identity. This week’s w’menswear editorial is much a reflection of history’s greatness that we strive to keep alive. The setting is much inspired by early portraiture that characterised early photography where thought, consideration, styling and the preciousness of each shot were made it special.
Here at Ponytail Journal we love mixing the new with the old. It’s how we believe that we humans move forward in the Universe, how new things are conjured up from our subconscious and how art mirrors our existence. Today we’ve put together one of our classic looks for the weekend so that you can get some of our w’menswear juju yourself.
Presenting some really great French labels that have grabbed our attention this season that we shot and styled for Vogue this week. It’s a mix up of newness and our best vintage military modelled by Sofia Jergner Ekervik and Andrea Solstad who radiate rad-ness.
Not so long ago we styled a little w’menswear piece with our pal Christopher Wadsworth for L’Optimum magazine. He has beautifully shot this short for the project and it’s basically a wink to the in between moments that we seem to pass by in life. Enough said.
Sweden. The place that Ponytail readers would want to visit before they die, and the sort of epic destination one would choose to shoot a Fall/Winter catalogue, which is of course what our friends at Kapital rightly did this season. This time, the elements of greatness like clothes that reek of badassery and a cast and crew who all stand up as rad people in their own right. This book is to be released tomorrow and marks photographer Eric Kvatek’s 33rd book shot for the ultimate denim nerd’s psychedelic dreamland.
We’ve put together some classic looks that will get you from A to B, the gym to class, and off to work, all in the name of style. At Ponytail Journal, we believe this word can’t be taken too seriously, nor can the decision between a plain white oxford or one with a 3D print that requires red and blue glasses to experience fully. You’ll find our new and old friends like Atelier de l’Armee, Gitman Vintage, Merz B. Schwannen, Arpenteur, and lots of newness from Paris’ new sartorial club member, Victoire Barber Shop. Watch our day of style unfold.
Our pals The Hill-Side are having a fiery sample sale. Like the ones you see on TV where there are spinning logos and end words are repeated in threes. In celebration of all things sample, all things well made, and all things very affordable, founder Emil Corsillo took a bunch of selfies in their warehouse to show you the many uses for their wares. Get in on the deets! It starts tonight and only lasts ’til Wednesday!
We love the direction that style is going in, trends are soon a thing of the past, and we are inspired by the past and present in moving forward. Margaret Howell’s Autumn Winter look book this year is so much of that timeless goodness that speaks to greatness through history, with her romantic poetry that’s woven through every scene. Alasdair McLellan has yet again communicated her exquisite fictional world that we can’t help but think about stories of audacity during war time. Watch the film unfold, the narrative is yours to finish.
New York model Anastasiia Chorna did a total 180 for us by going behind the camera, shooting new season women’s sportswear on Odessa Beach in Ukraine. Snaps were snapped, kebabs were exchanged, and she even gave out her phone number for the sake of art.
Shot by our dear pal Eric Kvatek on his birthday, we’re proud as a peach to present to you some w’menswear favourites for the season. This year brings the 10th year that our oyster loving, Harley riding, s’mores centred, funnest photographer ever has been shooting for Kapital, and that’s kind of epic in itself. Here are looks for the Parisian w’menswear nerd.
We’ve just made new friends with The Mercantile, internet newness that speaks to a slightly more feminine flavour of w’menswear to the table. The store together hand selected vintage pieces from California alongside modern basics and interior accessories designed by the founders themselves, and we bring you favourites from their latest vintage drop.
In France, I love the fact that the average Joe has a wardrobe full of classic cuts, wools and linens. There is an abundance of French provincial tableware, and you can get your hands on some of those great heritage brands Welcome to my notes on the vintage French backpack. This pack could be yours if you’re into that kind of juju.