HOW TO DO DENIM WITH KAPITAL

HOW TO DO DENIM WITH KAPITAL

To delve into the world of denim is a gutsy act. To say the least, it’s VAST, and can be a little overwhelming. Flare? Straight leg? 12 ounce? can I wear denim on my head? To answer all of these questions, PTJ says YES. Rock your own denim how you like. Look into how it was made during your favourite style time period, and how that ties into your life today. The great thing about good denim is that it can be worn and repaired to serve you for a lifetime. The only piece of advice I would give to new denim converts, is that you should always steer clear of that creepy stuff that looks like denim, but is in fact not at all. I’m talking spandex-denim-franken-pants that will deteriorate after a few wears and hug you in all the wrong places. Unfortunately, the sands of time have brought a crazy new speed at which we consume things and mass produced stuff is more often than not, made to fall apart.

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When you’re buying denim, look at what it is actually made of, and where it was made. Japanese denim is by far the best choice, and we can tip our hats off to them for keeping the spirit of denim alive after all these years. A big portion of Japan’s denim is made in the city of Okayama, where the sea meets mountains, and where a lot of traditional ribbon, samurai pants, and kimono belts were made. Because of their reputation for producing the country’s high quality, heavy duty textiles, it was a natural progression for these factories to go on making workwear, and then denim after the war. This is why denim dudes and dudettes all over the world make pilgrimage to Okayama’s famous ‘jeans street’, to get their schwagg, because it’s the best in the world. This is the kind of denim that will go on existing longer than you will, and will become more beautiful over time.

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Kapital understand the beauty in decay, repair, the unique, and the ageing. This is why I find their denim super romantic, and every piece has a story to tell. They also have an insane inventory of mens and womenswear, producing new collections like they’re wind up tin soldiers. I have so much respect for the sheer volume of beautiful things they are able to churn out. Earlier this year I had the privilege of shooting with them for their upcoming catalogue (dropping next month). There’s a kind of cult following around these world famous books, that paint a wonderful story about each collection like they too are magical moments in time and space, only existing in-between pages of history books. Kapital exists in never-never-land, where the story of their creation and the people who wear their clothes are like a fairytale.

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I present to you a collection of great Kapital pieces that are currently available at Kapital stores. If you have a chance to visit one, I urge you to go in, explore, try, and have a blast. You can also read about Kapital designer Kiro Hirata and photographer Eric Kvatek here. They’re pretty fun.

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Shot by Yuri Matsuoka at Kapital Legs and Kapital Duffle stores in Ebisu.

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