I love the direction that style is going in, trends are soon a thing of the past, and we are inspired by the past and present in moving forward. Margaret Howell’s Autumn Winter look book this year is so much of that timeless goodness that speaks to greatness through history, with her romantic poetry that’s woven through every scene.
I still have yet to meet Howell, but her and my good friend Nigel Cabourn speaks dearly of her and highly of her intuitive approach to design. You’ll not find too many pictures of her floating around because of her shy nature, but I think great creators like these have the great ability to let their garments make the story themselves. If you were to ask me where to go for a one-stop complete wardrobe from basics to understated-statement-pieces, I would direct you to Margaret Howell, or her other like MHL. Military inspired shapes, great hardware, excellent fabric choices like solid twills, and luxurious linens, the Margaret Howell man and woman are the modern answer to everything we stand for. Howell has effortlessly translated the past into a contemporary context that a market savvy buyer sighs with content when presented with each piece.
So back to the photography, Alasdair McLellan has yet again communicated her exquisite fictional world that I can’t help but think about stories of audacity during war time. Take a look at the cinematic lighting, and landscape. These images remind me of life in the Alps of France, Switzerland, and Italy during wartime where humanity shone through as locals would help hide refugees during terrible times. Watch the film unfold, the narrative is yours to finish.