Ponytail Journal

A message from our team: We can’t help but draw parallels between self-isolation and the female scientists of the Tektite II program who inspired our SS20 collection. These women spent weeks in a small confined space underwater in the name of science, and put their creative minds together to make...

At the bottom of the seafloor of U.S. Virgin Islands' Lameshur Bay, lies the Tektite Habitat, patiently waiting for the all-female aquanauts to splashdown into one of the most isolating, and privacy invasion two weeks missions of the 70s - Tektite II By partly funding this program, NASA's ultima...

Today we plunge into the pioneering world of Jacque-Yves Cousteau, a French oceanographer, researcher, filmmaker, and undersea explorer who invented scuba devices aka Aqua-Lung that unchained man from the surface. Cousteau started his dream journey to be a Navy pilot in 1930 at the French Naval Ac..…

This spring I collaborated with Barbour on their SS20 Modern Country Collection, based on their herritage styles designed for our contemporary needs. For the release, Barbour took myself and Brittany Bathgate on a trip to the southern country village of Corfe Castle to navigate our way through the.…

Sylvia Earle is an American oceanographer, marine biologist, and explorer who has studied the sea and its creatures for more than 50 years. Growing up near the salt marshes and seagrass beds by her parent's house in Florida, got Earle hooked on investigating the underwater habitats at a young age...…

For Spring Summer 20, we continue to work with our friends at Meg Company in L.A. to produce a third "W'menswear's x Yuketen" collaboration. Developed specially to accompany the upcoming W'menswear SS20 collection titled ‘Goodness may come from the Universe’s most unexpected places’ Made exclus...

TEKTITE II led by Marine biologist Sylvia Earle is part of the inspiration behind the W’Menswear Spring Summer 2020 collection, ‘Goodness may come from the Universe’s most unexpected places’ Each piece perfectly combines the influence of marine research with workwear. We invite you to submerge i...

I've been wearing my Space Pilot's Boots for a solid 6 months now. They've been through city and countryside, forests to mountain top. Over the past month, I've been on the road visiting factories, shooting the new W'menswear look book on the Mekong river, to New York for fashion week, and through…

Our closest celestial neighbor the Moon is the Earth’s only natural satellite and fifth largest one in the Solar System. The Romans named the Moon, Luna, while the Greeks called the Goddesses of Moon, Artemis, a name which NASA has adopted for its Space program that aims to put the first woman on...

Last Saturday we were thrilled to host our W’menswear Warehouse Sale at The Commons Thonglor as part of the Eco A-wear event. This event was such a cool effort to create wardrobe awareness and give conscious solutions to help fight fashion pollution which is our world 3rd most polluting industry, wi…

Let’s get one thing straight, flannel and plaid are not the same things. Flannel is a fabric crafted by weaving wool or cotton yarn while Plaid is a pattern of checkered prints. Since 17th century plaid was added to give the flannel a more appealing look, so it's no surprise the word flannel is used…

In 1960, Dr. Randy Lovelace invited Jerrie Cobb into his private clinic in Albuquerque, New Mexico. He recruited her as the first participant in his secret and privately funded woman in the Space program. The program aims to examine which gender was more qualified and ideal to fly into space. To pro…