Ponytail Journal

One of the chillest shirts I own has gotta be the Aloha shirt. Nothing captures the spirit of the islanders’ lifestyle like it does. But just like any classic piece, it holds a special meaning to its founders, Hawaiians. It’s hard to say who came up with the first Aloha shirt in the 20s. But the...

In connection to LSD and the hippie movement of the 60s, the Paisley print tells us a story about finding meaning in life. The print’s blossoming swirls captured the third-eye of a counter-culture that was based on connecting oneself with the universe. In the early 60s, paisley became a sort of ‘a..…

“Flare Star”, the latest book by our friends Kapital, has been a long-awaited concept for designer Kiro Hirata and his photographer pal Eric Kvatek. Back in 2015, I first met the two, to work on a Kapital production in Thailand. The shoot was intended to be shot in Vietnam, but moved to Northern T…

Have you wondered why we have to conserve water? Even when our planet is 70% water? Well my friends, despite that, only 2.5% of it is freshwater and shockingly only 0.3% of it is accessible. So yes, we do need to safeguard it as best as we can. We can do so with mindful purchasing and caring for our…

On International Workers' Day We celebrate the achievements of workers. W'menswear design is inspired by pivotal moments in history, which opened doors for change. In WWII women moved into new job roles on the home front, to replace men who were at war. To us, this was an important moment th...

Isolation is the new paradigm we’ve suddenly found ourselves in. A seemingly familiar situation took place back in 1963, one of the most ambitious undersea living projects by Jacques-Yves Cousteau called the “Conshelf II”. You may find this read relatable as we draw parallels between six aquanauts.…

One of the fabrics in the W’menswear SS20 collection that we can’t rave enough about is H2OFF. Not only does the sound gives you a fun visual of rain bouncing off the fabric's surface, but the qualities it holds is also special. H2OFF is a 100% polyester ripstop, made using water repellency tech...

Exclusive to Ponytail Supplies, we are excited to release the W'menswear Limited Edition Paisley Capsule! For Spring Summer 20, we have designed a capsule collection based around our special paisley fabric screen printed in Japan. Inspired by the Tektite II research program in May of 1970, we dev..…

A message from our team: We can’t help but draw parallels between self-isolation and the female scientists of the Tektite II program who inspired our SS20 collection. These women spent weeks in a small confined space underwater in the name of science, and put their creative minds together to make...

At the bottom of the seafloor of U.S. Virgin Islands' Lameshur Bay, lies the Tektite Habitat, patiently waiting for the all-female aquanauts to splashdown into one of the most isolating, and privacy invasion two weeks missions of the 70s - Tektite II By partly funding this program, NASA's ultima...

Today we plunge into the pioneering world of Jacque-Yves Cousteau, a French oceanographer, researcher, filmmaker, and undersea explorer who invented scuba devices aka Aqua-Lung that unchained man from the surface. Cousteau started his dream journey to be a Navy pilot in 1930 at the French Naval Ac..…

This spring I collaborated with Barbour on their SS20 Modern Country Collection, based on their herritage styles designed for our contemporary needs. For the release, Barbour took myself and Brittany Bathgate on a trip to the southern country village of Corfe Castle to navigate our way through the.…